In response to recent reports of gay men in Chechnya being kidnapped, tortured and threatened with execution, revolucion founders Jason Leon and Steve Dobbins announced a campaign to provide aid to those fleeing the country for safety.
Beginning today, revolucion customers can use the code CHECHNYA at checkout and we'll donate 20% of the total to the Russian LGBT Network, a nonprofit on the ground in Chechnya. The group is providing transportation, accommodations, food, medical treatment and assistance with documentation for gay men trying to escape the country or otherwise in need of help.
Watch the video announcement below.
revolucion's mission of Love in Action doesn't just apply to the non-profits we support with our givebacks. We also take it into consideration when choosing our fabrics. With this in mind, we seek out eco-friendly fabrics every chance we get.
“Naturally, our commitment to putting Love in Action extends to the planet,” said Steve Dobbins, revolucion co-founder and president. “We understand how much fashion contributes to problems to the environment, so we actively sought out an eco-friendly solution. We found amazing high-tech, recycled fabrics that give even more meaning to our clothes.”
Today, we begin our revolucion video series, created to give you a glimpse into the story behind our brand.
In our first video, founder Jason Leon welcome you to the series and introduces you to Sheila.
We met Mike Angel last July in downtown Los Angeles to discuss a possible partnership with revolucion and the PH8 Foundation. It was instantly clear we needed to work together.
Mike's positive energy envelopes everyone around him, and as CEO and founder of PH8 Foundation he's channeling that energy into creating a better world for all. We not only solidified the partnership with PH8; we named our signature men's tee after him. Every purchase of the Mike Tee includes a giveback equal to 10 years of clean drinking water for a child in a developing country.
Use code PH8 to save 25% on the Mike through Sunday, April 16.
Now, let's get to know Mike a little better.
Mike is wearing the Mike Tee in Blue.
Many San Diego residents were introduced to revolucion for the first time Sunday when the company's owners were featured on KGTV 10 News during a live spot from the Healthy Living Festival.
Reporter Grecia Aguilar asked founders Jason Leon and Steve Dobbins about the company's unique business model and their mission to create a better world through our purchases.
"We saw a real need in the market for our kind of brand," Jason said. "Fitness is about becoming our best selves and a big part of that is asking 'how are we helping others do the same.'"
Jason spoke about revolucion's partnership with 8 West, which helps homeless youth in San Diego get off the streets and develop skills that will make them self sufficient. "Four of our pieces support 8 West by providing job skills training, warm meals and personal hygiene kits," he said.
Aguilar said she loved the quality of the clothes — especially the VaVa Leggings — and the story behind the brand. She encouraged viewers to visit the festival and stop by the revolucion booth to learn more.